全国文旅刮起了欧若风：一场春日的奇妙之旅

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">">什么是欧若风？ | 大连春季文旅产品发布 | 抖音生活服务「城市奔赴计划」 | 各地文旅部门的创意玩法 | 山西古建游的崛起 | 结语

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什么是欧若风？

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在当下火热的文旅市场中，“欧若风”成为了新的潮流代名词。它不仅仅是一种风格，更是一种文化现象，一种将传统与现代、自然与人文完美结合的表现形式。这种风潮席卷了全国，从北纬39°的大连到南国的桂林，每一个地方都在用自己的方式诠释着“欧若风”的独特魅力。

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大连春季文旅产品发布

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在启动仪式现场，市文化和旅游局负责人化身主播，在大连文旅全球直播间为观众带来了北纬39°的春天。通过直播镜头，人们看到了大连的春意盎然，感受到了这座城市的温暖与活力。当天发布的《2025大连春季文旅产品》中，包括了10条春游精品线路和20处赏花街（园）区，这些内容不仅展示了大连丰富的旅游资源，也让更多人对这座城市充满了期待。

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抖音生活服务「城市奔赴计划-春游季」

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抖音生活服务发起的「城市奔赴计划-春游季」活动，以周末周边游为核心，为消费者提供了优质的周末超好玩推荐。活动期间，超过10,000家商家参与其中，通过直播、探店等创意玩法，吸引了大量用户的关注。无论是线上还是线下，这场活动都展现了强大的联动势能，成为推动春日经济的重要力量。

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各地文旅部门的创意玩法

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随着欧若风的流行，全国各地的文旅部门纷纷下场“整活”。他们利用杨紫的魔性舞步和背景音乐进行“二创”，将这位明星的舞蹈视频融入当地的文化特色之中。河南文旅更是连夜剪辑相关视频，展现出了极高的工作效率和创新能力。这种跨界合作的形式，不仅拉近了与年轻群体的距离，也让传统文化焕发出了新的生机。

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山西古建游的崛起

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提到山西，许多人首先想到的是悬空寺。这座历经千年风雨的古建筑，如今再次见证了山西文旅的火热。2024年，国产游戏《黑神话：悟空》的爆火给山西古建游带来了巨大的热度。过去一年里，无数游客慕名而来，只为一睹这些古老建筑的风采。山西通过这种方式，成功地将历史与现代连接在了一起。

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结语

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全国文旅刮起的欧若风，不仅仅是一股潮流，更是一种文化的传承与创新。从大连的春天到山西的古建，从抖音上的创意活动到各地文旅部门的精彩表现，这一切都证明了文旅产业的巨大潜力。未来，我们有理由相信，这股风潮将会继续蔓延，带来更多令人惊喜的变化。

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